What does the term "market avoidance" mean?

I found it used to describe a high poverty area on a map of an African city. It is used in several ways on the web and I was hoping someone could explain the concept(s).

It means that people are unwilling to invest and take part in the market. In the case you gave above, there was probably too much corruption and unfavorable laws for entrepeneurs and investments. Therefore the city suffers from market avoidance and will have an extremely tough time taking itself out of poverty.

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